|Helsinki City Transport's SMS Ticket service is a success
During the first months of 2002 over 100
000 SMS tickets have been purchased using the mobile ticketing service
of Helsinki City Transport.
Commuters in Helsinki have warmly
welcomed the mobile ticketing service of Helsinki City Transport. Every
day, approximately 3000 single tickets for trams and metro trains are
being purchased using mobile phones. Managing Director of Helsinki City
Transport, Mr Martti Lund, appreciates the mobile service as a real
benefit for the passengers: "SMS Ticket simplifies and facilitates
traveling, which increases customer satisfaction. This mobile service
innovation improves the image of Helsinki City Transport and public
transportation in general."
Planning Director of Helsinki City
Transport, Mr. Seppo Vepsäläinen, confirms the positive experiences of
passengers. "Finnish people are highly interested in mobile services
and this service, being the first real step in mCommerce, has really
won consumers' confidence." Mr. Vepsäläinen also states that the mobile
ticketing service has widely raised international interest.
Ari Pakarinen, Executive Producer for Plusdial MTSP Finland which is
the provider of the mobile ticket service, comments that the
co-operation with the public transport professionals has increased the
practicality and usability of the service. "Our first SMS service has
been a positive surprise. We believe that mobile tickets will become
popular and widely adopted in other European cities as well." Pakarinen
states that Plusdial will launch the SMS Ticket service in two other
European cities during this year.
SMS Ticket service used in
Helsinki works in all mobile phones that can send and receive short
messages (SMS messages). The service covers over 90 per cent of all
mobile phone subscriptions in Finland and three largest operators,
Radiolinja, Sonera and Telia, are connected to the service. Technology
partner in the SMS Ticket service is Add2Phone.
ticket bought by mobile phone is valid for transport on any route and
in any direction in trams and in metro trains for a period of one hour,
until the time indicated in the message. The ticket can be ordered by
sending a simple keyword to service number. The single ticket will be
received in return showing the validity time and area, identification
number and consigner number. The price of the ticket is charged in the